Why Do So Many Prices End in 99?
From ₹499 kurtas to $9.99 subscriptions, prices that stop just short of a round number are everywhere. The reason lies in how our brains read digits, and decades of sales data show it works.
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From ₹499 kurtas to $9.99 subscriptions, prices that stop just short of a round number are everywhere. The reason lies in how our brains read digits, and decades of sales data show it works.