
Where Do Denim and Jeans Come From?
Jeans are the closest thing the world has to a universal garment. Their story runs from Nîmes and Genoa to the California gold fields, Hollywood, Japan's vintage mills and today's sustainability reckoning.
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What the world wears, and why.
Fashion is how billions of people present themselves to the world every morning, and its history is a history of trade, labour and identity. Our Fashion stories explain where everyday clothes come from, how fabrics and styles crossed oceans, and why certain garments became global uniforms. We look beyond runways to mills, markets and the people who make and wear clothes, from French twill and Italian ports to Japanese denim workshops. Expect clear explanations of style and its economics, with sources for the facts, and an eye on how the industry is changing, including secondhand markets.

Jeans are the closest thing the world has to a universal garment. Their story runs from Nîmes and Genoa to the California gold fields, Hollywood, Japan's vintage mills and today's sustainability reckoning.